Nicole Gutschalk feels at home in journalism. As the editor of the women’s magazine «annabelle» for many years, she primarily focussed on the areas of living and design. In her position as former lifestyle head at the «WirEltern» family magazine she was heavily involved in the new concept and the relaunch of the publication. For four years the resident of Zurich has been working as a freelance copywriter and stylist for traditional print media and for various online formats. They include her own platform familianistas.ch. Nicole Gutschalk is the mother of three children and lives with her husband in Zurich.