What does the future hold? – Trends for 2020

Portrait Li Edelkoort / Photographer Koen Hauser
The trend researcher Li Edelkoort. Currently appropriately wearing a folkloristic floral dress.

What does the future hold? Li Edelkoort, one of the most successful trend researchers of her era, is holding one of her sought-after trend seminars on future social developments 2020 on 5 November 2018 in Zurich. The trend seminar is a major work and inspirational tool for experts in the fields of design, interiors, lifestyle, fashion, architecture and marketing. For the new 2020 season, the Dutch resident is concentrating on the following four topics: «The House of Colour», «The Creation of Colours», «The Folklore of Fashion» and «Streetwear». One thing is clear: The new «Generation Z» will characterise our future and after a long period of minimalism, there is now new courage regarding colour.

The only constant factor in our world is change, which will be triggered by «Generation Z» in the immediate future. This generation, which was born at the turn of the century, has now very definitely arrived.. It has new values, a different attitude and a clear ethos. It is using the latter to change and characterise the world as far as appearance and design are concerned. It will definitely change the world, if not completely revolutionise it. «Generation Z» is the first generation, which has grown up with digital media from birth and for whom high-tech is normal. But it prefers direct experiences, adventures and values authenticity, which is why it is fascinated by heritage, hand-made products and the tactile world. It is interested in design processes and places great value on sustainability, transparency and meaningfulness.

«Generation Z» wants to know how, where and under what conditions products are made and what ingredients they contain. In doing so, it is standing everything that went before on its head: from production to retail. Over the next six years it will be one of the world’s largest consumer groups, with the greatest purchasing power, through which it will completely change future consumer behaviour, but also the world of work. This change in awareness of the new generation will make it even more important to be able to assess the future. This is because changes contain risks, but also many opportunities for new innovations. Good, well-founded information about possible trends, future developments and their effects are required for this. Trend research satisfies the task of identifying such new potential and developing solutions. A company that wishes to assume a proactive role and help to shape the future, will bring innovative products onto the market, which chime with the times and it will avoid destructive processes.

«The House of Colour» – Home & Interiors Trends 2020
After many years during which innovative materials and new shapes were showcased in design and architecture, colour is now experiencing a major comeback. Although end-consumers currently still encounter colours hesitatingly, almost fearfully and are also rather reluctant to use them, the new design generation is already in the middle of a blaze of colours. A new, contemporary culture and a new form of handling the new colours are emerging. New rules of behaviour also come with the renaissance of colouring. The selection of local colours and unusual shades with unbelievably refined harmonies will play a central role. The return of colours to our lives will also influence our behaviour because they release new, dynamic energies.

New interpretation of the traditional/ Photographer Daniel Costa / Design by Classicon
The familiar, handwoven pattern of “Wiener Geflecht” (cane weaving) is re-interpreted with a different dimension and using leather as the weaving material. This gives the traditional woven pattern in the Aërias chair by Classicon more character and formal presence in the current times. It requires great handicraft skill to carry out the weaving, which is a technique dating back many centuries, in this format with strips of leather.

Artistic installation META / Photographer Daniel Costa / Design Odd Matter Studio / Galleria Salvatore Lanteri
ODD MATTER is a Dutch design studio, which was founded by Els Woldhek and Georgi Manassiev. After they had lived and worked in London for six years, where the two designers met each other during their courses in the field of design products at the Royal College of Art, they have recently moved to Amsterdam. The studio covers a wide spectrum of disciplines and tries to work with existing sectors to create products, interiors, concepts or shop-boards. They experiment with various materials and techniques. Together with Meta skulptural they are experimenting with marble perspectives.

Hand-made textiles from Japan / Photographer Daniel Costa / Japanese textile design Yuri Himuro
Yuri Himuro studied textile design in Japan and Finland. She creates pieces, which search for surprises and interaction between textiles and people. She has made cutting into a process of creation instead of destruction. The Hide & Seek collection shows playful jacquard textiles with contrasting images on each side. The pieces are made of wool and polyester, which have been developed in collaboration with YOUBI, a carpentry workshop in the mountain village of Nishiawakura-Okayama in Japan.

«The Creation of Colours» – colour trends 2020
A range of muted colours, which move from the beginning of the universe, from darkness to light and shadow, are now the focus. The highlight will be a variety of the beautiful brown shades of human skin. These new colour shades and monochrome signal a softer way of designing colour for the coming seasons.

«The Folklore of Fashion» – Fashion and Lifestyle Trends 2020
Society is re-defining various cultural identities and creating new types of hybrids for fashion, lifestyle, textiles, prints, patterns and colours. Folklore gives people a strong cohesion and a clear feeling of belonging in its own way. Folklore is always associated with a region, a landscape, a history and a certain culture. The ingredients are identical in every village in a valley, but how they are arranged is different and this adds another local level to expression. It always re-invents itself and gives new generations multiple identities. Clothing acts as the culture-bearer with textiles woven into complicated patterns, copious lacing, festive ribbons, fringes, pearls and embroidery. It becomes clear that there is not one general expression for folklore, but that the various symbols can be seen as «visual cards», which bind people together.

The focus here is on a young troupe of designers and therefore influences all other forms of expression of fashion, including luxury brands. This movement began in the 1960s with «Pop Art» and the student protests and has not stopped since. The current belief in streetwear and street-styling has assumed epic proportions. It appears to be a type of counterweight to the chaos and disorder and gives the end-consumer new stability, as if it is the only certain thing, which we still have in our lives.

Audiovisual presentation, Trends 2020 live with Li Edelkoort on 5 November in Zurich.
Further information and registration at edelkoort.ch, welcome@trendinformation.com

Trend Union book season 2020 / Photography Fred Causse
The working tool of Li Edelkoort and her Studio Trend Union; Trend books with itemised topics for various areas of industry.